By: Anonymous
Thanks for chiming in, Ryan! Glad to hear that you guys are trying to push the needle on this front. You’ve got to start somewhere!
View ArticleBy: Miguel Salcido
Something that we would have to do in order to work out attribution a few years ago was to introduce paid search right off the bat, gain metrics, ramp up. Start SEO in conjunction and by the time SEO...
View ArticleBy: Dayne Shuda
I love the idea of doing holdout testing with display advertising. It’s usually a great way to get the true measure of each marketing effort.
View ArticleBy: Anonymous
Thanks for chiming in, Dayne! Glad to hear that you also like Miguel’s approach.
View ArticleBy: Bill Muller
In reference to “even more comprehensive enterprise-caliber solutions” mentioned above, Forrester Research’s Wave Report on Attribution Management Solutions reviews soltions from Visual IQ,...
View ArticleBy: Anonymous
Thanks for sharing, Bill! I see that you’re from one of those providers. Feel free to share any additional insights you might have.
View ArticleBy: CMO
Once more there is an evidence that it is useful to sit with your friends and have a talk about what you’re doing and how you achieve your goals. Sharing secrets and experience of marketing is always...
View ArticleBy: Using First-click & Last-click Attribution to Maximize Paid Search...
[...] talked about attribution in the past, but with a focus on attributing conversions to the various channels that make up an [...]
View Article
