Comments on: Living the marketing dream via multi-channel attribution

Channel: Comments on: Living the marketing dream via multi-channel attribution

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By: Using First-click & Last-click Attribution to Maximize Paid Search...

April 27, 2012, 6:16 am

[...] talked about attribution in the past, but with a focus on attributing conversions to the various channels that make up an [...]

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By: Anonymous

October 18, 2011, 5:55 am

Agreed Jake. Thanks for chiming in!

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Once more there is an evidence that it is useful to sit with your friends and have a talk about what you’re doing and how you achieve your goals. Sharing secrets and experience of marketing is always...

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By: Anonymous

October 4, 2011, 6:21 am

Thanks for sharing, Bill! I see that you’re from one of those providers. Feel free to share any additional insights you might have.

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By: Bill Muller

October 4, 2011, 6:17 am

In reference to “even more comprehensive enterprise-caliber solutions” mentioned above, Forrester Research’s Wave Report on Attribution Management Solutions reviews soltions from Visual IQ,...

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By: Anonymous

September 18, 2011, 7:52 am

Thanks for chiming in, Dayne! Glad to hear that you also like Miguel’s approach.

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By: Dayne Shuda

September 18, 2011, 7:48 am

I love the idea of doing holdout testing with display advertising. It’s usually a great way to get the true measure of each marketing effort.

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By: Anonymous

September 16, 2011, 2:56 pm

That sounds like a solid approach, Miguel. Thanks for sharing it!

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By: Miguel Salcido

September 16, 2011, 1:06 pm

Something that we would have to do in order to work out attribution a few years ago was to introduce paid search right off the bat, gain metrics, ramp up. Start SEO in conjunction and by the time SEO...

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